The marketing campaign is crucial to selling your property. While real estate agents will have suggestions on how to spend your marketing dollar there’s many factors you need to consider. Too often, money is wasted on inefficient publicity or expensive campaigns that don’t reach the right audience. Here’s a few useful pointers:
Tip One: Don’t Duplicate Your Advertising
Too often real estate campaigns can be wasted when lavish sums of money are spent in identical areas. This applies to both print and internet. For instance, why buy large quarter page advertisements in two local magazines? Or why pour money into advertising on two very similar property websites? You need to be canny with your budget. If you are putting money into a metropolitan newspaper advertisement do you need to spend on a local weekly paper also? You need to question the value and reach of each marketing buy.
Tip Two: Virtual Tours
Virtual tours are becoming a staple of property promotion everywhere. They are also excellent marketing tools as they allow anyone anywhere in the world to view your property on their laptop. If you’ve got a terrific property investment Sydney located this allows more people the chance to discover it. If you don’t have a video camera yourself your real estate agent should be able to arrange filming of your property.
Tip Three: Social Media
Social media is another non-traditional marketing form that is really taking off. Whether it’s Facebook or Twitter or Myspace or any of the countless other social media platforms that exist, they are all fantastic ways to open up your property to whole new markets. Unlike more traditional forms of publicity, social media allows you to create more of a buzz, plus you can get instant feedback and comments from people who’ve visited the property. The other bonus is that social media campaigns cost you nothing other than time.
Tip Four: Know Your Target Audience
Think about who’s likely to be interested in your property. This may depend on factors such as location; size of property and other features. This in turn will influence where you advertise. If you have a large family friendly home then it’s no good advertising your property in single magazines. The price range of your property will also affect where you publicise. An expensive, higher end home with top of the range facilities would be of interest to executives, for example, so you should look into advertising in publications that they read.
Tip Five: Internet – which sites, Domain, etc
Internet advertising of properties is huge and a lot of your traffic will find your property via the internet. There are many options available to you. You can advertise, for instance, directly via banner ads or pop ups or rollovers. Some sites will have different rates depending on your placement on the web page. You need to research each site and find out how effective they are at generating traffic. One simple method of doing this is do a google search and see how quickly their properties come up.
Tip Six: Signage
Physical signage still has its place and is greatly effective. They cost money but are generally worth it. The more visible and prominently displayed they are, obviously the more useful they will be. Real estate agents usually organize the signs for you. Having a large billboard outside your property will be yet another way of alerting potential buyers and you need all the help you can get.
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